Context and situation is everything in branding, design and in marketing.
It is very easy to make comments on a branding or make anything complicated. Great design make design invisible. Great design is not minimalistic design though.
Branding for a B2B Company needs expertise
A lot of your expertise comes from experience. Take climbing steps. Most people can climb 10 steps easily. Cake walk.
Now, ask them to take those same 10 steps on a cliff with no side support or railing. Your legs will shiver. Your nerves start acting up. You sweat bullets. Same steps, different surroundings. The results are very different.
Branding is very similar. Everyone has ideas on a normal day and for small brands. Everyone is a designer and a creator on a normal day. Increasing followers by whatever means for a personal account and building a brand is very different.
What does it take to do Branding for big B2B Company?
When the stakes are high, it’s nothing but muscle memory, reflex and an instinct that kicks in when it counts. That can’t be taught overnight. It comes from doing, failing, seeing others fail and succeed. It’s experience.
And experience is irreplaceable. Youth brings exuberance and energy, experience should breed wisdom. Experience comes at the cost of age. And that’s the trade off.
Great design simplify a complicated world
B2B business and marketing, even though deal with people like in the case of B2C, there are a lot of differences. The sales cycles and process are generally different, the decision makers and the users will be different, budgets, reason for purchase, cost of adoption, they are all factors in consideration.
So a great design, branding and communication design can help any B2B brand to communicate its value proposition better to its potential customers and stand out in the crowd. Product differentiation and brand marketing plays a key role in any B2B company’s success.
How to Choose a Branding Agency for your B2B Business?
Knowing how to choose the right branding agency is very important. There’s nothing worse than going through the rigorous rebranding process only to have to do it all over again because you chose the wrong partner. It will cost you a lot of money and more over the time and opportunity cost. Time to market is also very critical in B2B business. B2B marketing content tends to be more informational and straightforward than B2C.
Dr.Mallesh, founder of a B2B brand we did rebranding for mentioned this very clearly in his testimonial video he gave for us.
What is a Branding Agency?
A branding agency is a firm specializing in the strategic and creative work required to shape how a business is perceived by internal and external stakeholders.
What are the services Branding Agency like Everything Design provide?
- Brand Research
- Brand Strategy
- Brand Activation
- Creative Work
- Brand Positioning
All these services have many sub services involved in them. Based on the business requirements they change.
What makes Everything Design your perfect Branding Partner?
One key factor would be Cross-Industry Experience.
Fresh perspective, fresh insights and the unique viewpoint of not knowing too much can all transform an approach and a business. Knowing too much can bias and skew us to think about the same old approaches and stifle our creativity.
We are also great at visual design, so we can take the strategy alive to the customer’s mind along with great copywriting.
Everything Design is a Branding Agency who can build great websites
There are two things that we make sure each website does successfully before we launch it.
It has to educate and entertain.
When we build a website, there’s a lot that we focus on
- Target Audience
- Photos & Videos
- Aesthetic Design
- Functional Design
The list can go on and on
But, when it’s all said and done, we aim to make sure that every single aspect of the site either educates or entertains the audience.
Why? Your website serves as the first impression for your brand and business. And think about it.
Who wants to do business with a company that has a website that’s dry, boring, and outdated?
Bring some personality to your site, and find ways to make your audience smarter and happier. I promise you’ll see a difference.
Why is it important to use a branding agency?
A branding agency in essence will help you finding out about what makes you, you. It will also shape your company’s reputation, boost employee motivation and inspire them to work for and support the brand. And because branding is so important for the growth of a business, having brand specialists working for you can only make your business stronger in the long run.
Examples of B2B Branding done by Everything Design for Indian B2B Brands
We have done branding and web design design for many B2B business. As an agency our focus is also to work with B2B brands.