We recently did web design for a Bangalore based B2B company called XIMKART. This web design we did for this B2B startup is one of the most recent successful projects Everything Design completed.
Why did XIMKART, bangalore based startup choose Everything Design for their web development?
This was an enquiry we received from google search and the founder of XIMKART was very impressed by the previous web design projects Everything Design have done for Bangalore based companies and other B2B web designs. Sharan also commended on the fact that the process we followed and the website strategy was a key reason. He also liked how the copywriting and design was working well together.
Website Strategy for XIMKART
The website strategy for this web design was to have simple communication with clarity.
We prioritised visual hierarchy. Visual hierarchy is a key element of great UX design. Organize design elements so that users are drawn to each element in order of importance. Large text makes the page’s value proposition and headings more noticeable, and CTAs stand out from other elements on the page.
In Web Design – be clear, not clever
We made sure the copy is really straight to the point for a prospect to understand what is going to happen in the future state.
In the website you can use challenger messaging
When we did web design and web development for a B2B startup called Ximkart we made sure a prospect can see the benefits or future state when going through the website.
In web design tap into into selfish desires
From the visual appeal of your site, to its layout, use of text and more, a good website requires a balance of good aesthetics and functionality. Don’t copy other websites that seem to be working without considering your specific business and user goals. Just because certain design elements work for someone else’s users doesn’t mean they’ll work for yours.
How Can You Use Pain Points in Your Website Copy?
Start strong. Open your copy with your audience’s challenges. Use their language. Pull exact phrases from the research you did and use it in your copy.
Tell a story in Web Design – Show the Process
Telling a story with design is different. Designers tell stories with colours, shapes, photography, layouts, microinteractions, animations. The point to where the story leads the user; the moment when the situation in the story has left the viewer no choice but to take action and create the solution and resolution to the situation.
Convey legitimacy in website copy
Implement minimalistic navigation to better user experience on website
Getting the global navigation right is the first step in designing a great user experience. With minimal navigation, you can make a beautiful website and keep it as clutter-free as possible.