There are so many incredible B2B marketing influencers on LinkedIn, and they’re always sharing tips, tricks, and amazing content they create and/or find around the web. If you’re a B2B marketer who’s not on LinkedIn, you’re missing out on a wealth of B2B marketing knowledge from the best B2B marketers around. If you are on LinkedIn and want to get in on this treasure trove, check out our list of the B2B marketing Twitter accounts we find the most helpful!
Dave Gerhardt – The Best B2B Marketer
One of the top marketing minds in the country, Dave Gerhardt helps B2B startups with messaging, brand building, and comprehensive marketing strategies. You didn’t go to school for B2B marketing but you can learn it with DGMG.
“DGMG is created by Dave Gerhardt. Hey, that’s me. I’ve built a reputation as one of the leading brand builders in marketing today through my work at Drift (Chief Brand Officer) and Privy (Chief Marketing Officer). In 2021 Privy was acquired by Attentive Mobile and Drift reached unicorn status with a billion-dollar valuation. I’ve done the work and grown from individual contributor in marketing to CMO, but along the way I learned that I love marketing and teaching it to others, so I started DGMG. The best feeling now is when people email me and tell me they got a promotion because 9 months ago they started doing something different based on what they learned through DGMG. That could be you if you’re reading this btw. Anyway: I started DGMG to build the number one resource for B2B marketing. I am here to help you cut through the noise and provide you with the marketing lessons they didn’t teach you in school. Because no one goes to school for B2B marketing.”
10 timeless marketing rules
- Nobody wants to be marketed to
- Don’t wait to start marketing
- Never do marketing by committee
- Create trust with your buyers
- Ditch your case studies
- Fall in love with copywriting
- Storytelling is essential
- Show your authenticity
- Stand for what you believe in
- Do things differently
Seth Godin – Entrepreneur, best-selling author, and speaker
Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
He is not a B2B guy, but there is zero bullshit and his content will always make you think.
Chris Walker – CEO @ Refine Labs | B2B Revenue Operations & Growth Marketing
Chris’s Areas of Expertise:
- Go-To-Market Strategy Design
- Marketing Strategy
- Demand Generation
- Revenue Operations
- Customer Acquisition
- Social & Content Strategies
- Attribution, Insights & Analytics
Rand Fishkin – Helping people do better marketing
Jason Vana – Fractional CMO | Brand & Content Strategist
Jason help businesses of all sizes do one thing: get more customers. His content is always on point, very conversational. He always ask people to steal his strategy. He runs SHFT Marketing – We drive inbound leads and revenue for B2B companies by clarifying your brand and marketing strategies.
Andrei Zinkevich – Growing B2B companies with long and complex sales cycles
Scott D. Clary
Jonathan R Bland
Eddie Shleyner – Verygoodcopy
Talks about #writing, #marketing, #creativity, and #copywriting